Top 3 Priorities for Property Buyers in Nigeria

1. Quality

In a market beset by varying construction standards, buyers are increasingly discerning, seeking properties that boast high-quality finishes and durable materials. From the structure’s foundation to the interior fittings, every aspect of a property is scrutinised.

As a seller or developer, showcasing superior craftsmanship, differentiated styling and using reputable building materials can truly set your property apart.

2. Seller & Developer Track Record

Reputation matters immensely in Nigeria’s property market. Buyers foreign and domestic prioritise sellers and developers with a proven track record of delivering on their promises. They want to know that they are dealing with professionals who are reliable, transparent, and committed to excellence.

Highlighting your past successes, providing testimonials, and showcasing previous projects can build trust and confidence in potential buyers.

3. Affordability

Affordability remains a critical concern for property buyers in Nigeria, especially given the economic fluctuations. On average, deals are closing at 23% less than the asking price, underscoring the importance of competitive pricing.

Sellers need to factor in these economic realities when setting their prices. Offering flexible payment plans or incentives can also make properties more attractive to budget-conscious buyers, ensuring that affordability doesn’t compromise the perceived value of the property.